The BBC will make its live 3D debut in the U.K. when it transmits the men's and ladies' finals of the Wimbledon Tennis Championships on July 2-3, the tourney's 125th anniversary.Auds will be required to wear special glasses and have access to a 3D TV and the BBC HD channel.The coverage is being provided in tandem with the All England Lawn Tennis Club and Sony Professional.The telecasts will also be shown in a limited number of U.K. cinemas. In addition, the BBC is offering a small number of 3D screenings free to the public via www.bbc.co.uk/showsandtours.The BBC lags behind local pay box BSkyB, which pioneered the technology in the U.K. It launched a 3D channel last fall that now claims some 75,000 subscribers and regularly airs soccer in 3D. Recently BSkyB won a BAFTA in the specialist factual category for Atlantic's "Flying Monsters 3D," presented by David Attenborough and featuring CGI-generated images of prehistoric flying lizards.
Contact the Variety newsroom at news@variety.com
Source: http://www.variety.com/article/VR1118038215?categoryid=14&cs=1&cmpid=RSS%7CNews%7CLatestNews
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